Note From CEO

CEO

Dubai’s story is one of relentless ambition, innovation, and progress. In 2024, the city welcomed 18.72 million international visitors, a 9% increase from the previous year and the first five months of 2025 have already seen 8.68 million arrivals. Dubai continues to rank among the top destinations globally, attracting travelers and residents alike with its energy, opportunity, and dynamism.

Hala was created to meet the evolving needs of this remarkable city. Born from a strategic partnership between the RTA and Careem, Hala is a homegrown e-hail/ mobility solution connecting people, communities, and opportunities seamlessly. From Dubai to Ras Al Khaimah, and with plans to expand further across the UAE, Hala has completed millions of rides, empowered thousands of Captains, and established itself as a trusted part of everyday life.

Being part of the Careem ecosystem gives Hala a distinct advantage. Beyond ride-hailing, our platform integrates multiple lifestyle services, creating connected, convenient, and tailored experiences for our customers. Our focus on innovation ensures that every journey meets the highest standards of safety, reliability, and efficiency.

At the heart of Hala is a simple promise: the everyday is everything. Every ride is an opportunity to deliver on that commitment, providing service, reliability, and care to the people we serve. Every mile matters, every journey counts, and every interaction reflects the trust our customers place in us.

 

Since 2019, our customers have welcomed Hala into their daily lives. Their trust, confidence, and belief in our vision have allowed us to grow, evolve, and innovate. Every ride, every interaction, and every connection we have shared is part of a journey we take together. Looking forward, we remain committed to earning that trust every day, continuing to improve, and shaping a future of mobility we can all be proud of.
We are not merely moving people; we are moving Dubai forward, together.

Khaled Nuseibeh
CEO – Hala