Hala is committed to delivering a trusted, efficient and affordable e-hail service that meets the needs of both its valued customers and Captains. ‘Dynamic peak fares’ is one of the many levers put in motion that will enable Hala to strike a balance between real-time customer demand and taxi availability in times of a high surge in demand.
1. What is ‘dynamic peak fare’?
Dynamic peak fare is a fare multiplier which is automatically activated during busy periods.
That includes but is not limited to, rush hours in high density areas, times of special events/exhibitions, or when there’s unfavorable weather conditions.
This dynamic pricing strategy is based on an automated and real-time algorithm that helps manage and rebalance sudden surge in customer demand and taxi availability in specific areas and time periods.
Dynamic peak fare will be applicable between 8:00 am to 10:00 am and 3:00 pm to 8:00 pm and not outside of these hours and only in certain high-demand/density locations in the city. The peak multiplier will be capped at a maximum peak of 1.3 x, to ensure that we’re still an affordable e-hail service for you.
Don’t worry! You’ll always be informed about the Peak multiplier before confirming your ride, so you’re fully informed and in control to plan your trip accordingly.
2. How does dynamic peak fare work? Why do customers need to pay peak fare?
During peak hours, such as rush hours (8:00 am to 10:00 am and 3:00 pm to 8:00 pm), holidays, events etc, there is often a surge in the number of customers requesting rides while the real-time availability of taxis in these areas may be limited.
Dynamic peak fare helps to rebalance these two factors in certain times and certain locations in the city which in turn incentivizes captains to cater to these high demand/density areas. This helps reduce wait times for customers.
The peak multiplier will be capped at a maximum peak of 1.3 x, to ensure that we’re still an affordable e-hail service for you.
3. How does dynamic peak fare appear on the app? / Where to locate the peak factor that will be applied on a specific ride?
Please note that if the peak factor is applied on your final ride fare, you will see the below message before you confirm your booking.
Please note that the peak factor/multiplier only applies to a certain time window (8:00 am to 10:00 am and 3:00 pm to 8:00 pm) and certain high-demand/density locations in the city. The peak multiplier will be capped at a maximum peak of 1.3x, to ensure that we’re still an affordable e-hail service for you.
Based on your location and time of booking, dynamic peak fare (if applicable) may vary.
Don’t worry! You’ll always be informed about the Peak multiplier before confirming your ride, so you’re fully informed and in control to plan your trip accordingly.
4. Is the dynamic peak fare in effect at all times? Is the peak fare amount a fixed value?
No, peak fares will not be in effect at all times or applicable city-wide in a fixed pattern. Peak fare is based on an automated, dynamic and real-time algorithm that assesses rider demand and taxi availability and adjusts the fare accordingly.
Customers can expect dynamic peak fares between 8:00 am to 10:00 am and 3:00 pm to 8:00 pm and it will only be applicable in certain high-demand/density locations in the city.
The exact peak factor can vary depending on your location and time of booking in relation to the customer demand and taxi availability in that particular area, at the given time. It will be capped at a maximum peak of 1.3 x, to ensure that we’re still an affordable e-hail service for you.
5. In which locations will dynamic peak fare apply?
There are no set locations for where peak fares will apply. Adjusted fares are dynamic across the city. It’s real-time and will be influenced by several factors that include but are not limited to surge in demand, rush hour (between 8:00 am to 10:00 am and 3:00 pm to 8:00 pm), times of events/exhibitions and unfavorable weather conditions.
The exact peak factor can vary depending on your location and time of booking in relation to the customer demand and taxi availability in that particular area, at the given time. The peak multiplier will be capped at a maximum peak of 1.3 x, to ensure that we’re still an affordable e-hail service for you.
6. Which hours does Hala classify as ‘peak’?/ When during the day will dynamic peak fares be applied?
Dynamic peak fares can be expected during rush hours (8:00 am to 10:00 am and 3:00 pm to 8:00 pm) and only in certain high-demand/density locations in the city. The peak multiplier will be capped at a maximum peak of 1.3x, to ensure that we’re still an affordable e-hail service for you.
It’s real-time and will be influenced by several factors that include but are not limited to surge in demand, rush hour, times of events/exhibitions and unfavorable weather conditions.
7. How does dynamic peak fare impact captains?
Hala captains will receive live updates through a map which will show certain high-demand/density locations that see a surge in demand during rush hours (8:00 am to 10:00 am and 3:00 pm to 8:00 pm).The peak multiplier will be capped at a maximum peak of 1.3x, to ensure that we’re still an affordable e-hail service for you.
Dynamic peak fares educate captains to move to these areas, in turn they’re also incentivized for the trips made from/in these areas.
Don’t worry! You’ll always be informed about the Peak multiplier before confirming your ride, so you’re fully informed and in control to plan your trip accordingly.
Our commitment to providing the most affordable e-hail option is unwavering. We understand the importance of cost-effective transportation for our customers. Hala’s dynamic peak fare is designed to continuously improve our service reliability with customer experience at the heart of everything we do.
Our goal is to ensure that you receive transparency from us and the best value for your ride, while still allowing us to maintain high levels of service during peak hours.
